Industry: Clothing (Underwear & Apparel)
Key Results:
- 35,000 visitors engaged through onsite notifications
- £50,000 in revenue generated from one campaign
- 693 emails collected (vs. just 150 from a similar social media post)
Overview
OddBalls, a UK-based clothing brand best known for its bold and colorful underwear, recently expanded its product line to include hoodies and accessories. But when initial announcements on social media underperformed, the team needed a new strategy to drive product engagement and improve sales.
The Challenge
OddBalls faced two primary challenges:
- Increasing awareness of newly launched products.
- Boosting conversions during launch periods without relying solely on paid advertising.
Their existing approach—mainly through Facebook posts—wasn’t delivering the desired traction or engagement.
The Solution
To turn things around, OddBalls implemented onsite notification campaigns—short, attention-grabbing messages displayed directly on their website.
The results were impressive:
- Two onsite notification campaigns engaged over 35,000 visitors.
- One campaign alone generated an additional £50,000 in revenue.
- Email collection skyrocketed, with 693 emails captured through onsite messages compared to just 150 via social media.
Additionally, OddBalls combined this strategy with small, well-timed discounts, which further encouraged users to convert—especially when the offer was shown directly to website visitors.
Why It Worked
Unlike social posts that are easily missed or scrolled past, onsite notifications meet visitors at the moment of intent—while they’re already browsing and considering a purchase. This made product announcements and promotions more effective and immediate.
You can also read: How Hawthorn Mall Achieved 252K Organic Visits in 5 Months
Takeaway
This case study proves that onsite engagement tactics—like pop-ups and notifications—can significantly outperform traditional social campaigns. For OddBalls, this shift not only increased sales but also built a larger, more responsive email list for future launches.
