How a Cloud Communication Platform Grew Traffic by 1,969% YoY: A SaaS SEO Case Study

The cloud communication industry is booming. With the market expected to grow from USD 14.54 billion in 2023 to USD 33.88 billion by 2028, competition is fierce. So, how do you stand out in such a crowded field?

In this SEO case study, we’ll explore how one unified communication as a service (UCaaS) company grew its traffic by an astonishing 1,969% in just one year. Let’s dive into their strategies and see how they achieved this remarkable success.

About KrispCall

KrispCall, a virtual cloud phone system founded in 2020, has quickly become a major player in the UCaaS space. Based in Singapore, with an office in Australia, the company provides a suite of cloud-based communication tools, including virtual phone numbers and call center solutions. These products work seamlessly across Web, Android, and iOS platforms, helping businesses streamline communication in an affordable and efficient way.

KrispCall’s Growth Journey

When KrispCall launched its website in April 2021, it only attracted 154 visitors. By the following year, traffic had grown to 185K. But by August 2023, they were hitting 2 million visitors. This exponential growth didn’t happen by accident—it was the result of well-executed SEO strategies.

Key Strategies for 1,969% Growth

KrispCall’s traffic growth of 1,969% was driven by several key SEO strategies, each focusing on different aspects of website optimization and content creation. Here’s a deep dive into the specific tactics they used to achieve such remarkable results:

1. Adding Area Code Landing Pages

One of KrispCall’s most impactful strategies was creating area code-specific landing pages. In just the first 8 months of 2023, they added 535 new pages, of which 426 were dedicated to specific U.S., Canadian, UK, and Australian area codes. The significance of these pages lies in their targeted approach:

• Hyper-Targeted Content: These landing pages addressed a very specific search intent — people searching for phone numbers in particular area codes. This hyper-focused content not only aligned with user queries but also significantly boosted SEO by fulfilling a high-demand search niche.
• Traffic Contribution: By August 2023, these area code pages were driving a staggering 82% of the U.S. traffic. With 346K visits from this section out of the total 421K U.S. traffic in August, it was clear that localized and tailored content delivered massive traffic results.
• Strategic Expansion: KrispCall didn’t just focus on the U.S. market but also expanded to other high-traffic countries like Canada, the UK, and Australia. This gave the company additional traction in other key markets, further diversifying its traffic sources.

This strategy highlights the importance of identifying new niches within your broader industry and creating content that meets very specific user needs.

2. Leveraging Programmatic SEO

Creating hundreds of pages manually would have been a time-consuming process for KrispCall. To scale their content creation quickly, they turned to programmatic SEO. Programmatic SEO is an automated content generation strategy where data-driven templates are used to produce large quantities of optimized pages. Here’s how KrispCall applied it:

• Automated Templates: KrispCall developed a comprehensive template for their landing pages, which included specific, keyword-rich content for each targeted area code. This template ensured that each page was optimized for both user experience and SEO, without the need for manual intervention on each individual page.
• SEO-Friendly Content: While automation was used, KrispCall didn’t compromise on quality. The templates were designed to generate pages with content that answered common queries and fulfilled search intent, making the pages both SEO-friendly and user-centric.
• Scalability and Speed: The power of programmatic SEO lies in its ability to scale content production quickly. KrispCall was able to create and publish hundreds of optimized pages in just a few months, enabling rapid growth in traffic without overwhelming their content team.

Programmatic SEO helped KrispCall increase their content output without sacrificing quality, ensuring that they could meet growing demand for specific area code pages while remaining competitive in the SERPs.

3. Implementing Schema Markup

In addition to creating vast amounts of content, KrispCall also focused on improving its search visibility through schema markup, a structured data code that helps search engines understand the content of your page more clearly. KrispCall used it to enhance user experience and improve visibility on the search engine results page (SERP):

• Rich Snippets: By implementing schema markup, KrispCall’s pages started appearing as rich snippets in the search results. These rich snippets offer more detailed information (such as ratings, reviews, FAQs, or other structured data), helping the pages stand out visually on the SERP.
• Higher Click-Through Rates (CTR): The enhanced visibility in the SERPs led to higher CTRs. When users see additional information like FAQs or reviews directly in the search results, they’re more likely to click on those pages, leading to a direct traffic boost.
• Increased SERP Real Estate: With the help of schema markup, KrispCall was able to claim more space on the SERP, increasing the chances of their pages being clicked. Rich snippets are especially effective for driving more traffic to the site, as they make search results more appealing.

Schema markup is a powerful tool for improving SERP visibility and ensuring that your pages stand out in search results, making it an essential part of KrispCall’s SEO strategy.

4. Acquiring More Backlinks

Backlinks are one of the most crucial ranking factors in SEO, and KrispCall understood this well. In 2023, they increased their backlink count dramatically—from a range of 2,000-4,000 to nearly 20,000 backlinks. Backlinks not only improve your site’s authority but also contribute to higher rankings in Google. Here’s how KrispCall benefited from an increased backlink profile:

• Trust and Credibility: Each high-quality backlink acts as a vote of confidence from another website, signaling to search engines that the content on KrispCall’s site is credible and valuable.
• SEO Authority: Backlinks are a key part of building SEO authority. By acquiring thousands of backlinks, KrispCall significantly boosted its domain authority, which helped the site rank higher for more competitive keywords.
• Quality Over Quantity: While KrispCall’s backlink numbers grew substantially, the focus was on acquiring high-quality links from relevant and authoritative sites, a more effective long-term strategy than simply focusing on volume.

By focusing on backlink acquisition, KrispCall was able to further solidify its place in the digital space, contributing to their rapid SEO success.

Standout SEO Wins

KrispCall didn’t just rely on content and backlinks. They also implemented other important strategies to differentiate themselves in the competitive cloud communications market:

• Image SEO: KrispCall optimized its images to be search engine-friendly. This included adding alt text, renaming image files with relevant keywords, and using title attributes for additional optimization. These small changes contributed to better rankings for image searches and improved overall SEO performance.
• Canonical Tags: KrispCall used self-referential canonical tags to ensure that Google indexed the right version of their pages, avoiding duplicate content issues. By doing so, they ensured that their most authoritative pages were being ranked without confusing Google with multiple versions of similar content.

Key Takeaways

Based on KrispCall’s success, here are the top strategies you can apply to your website:

1. Target Specific Search Intent: KrispCall’s area code landing pages are tailored to high-traffic, specific queries. This approach helps capture targeted traffic.
2. Use Programmatic SEO: By automating content creation through templates, KrispCall scaled its content production while maintaining quality.
3. Implement Schema Markup: Using structured data helps your pages stand out in the SERP, increasing visibility and click-through rates.

Bottom 3 Strategies to Reconsider

1. Optimize Meta Descriptions: KrispCall could improve its meta titles and descriptions to avoid truncation on the SERP.
2. Backlink Audits: With a growing backlink profile, conducting regular audits is essential to ensure link quality.
3. Diversify Traffic Sources: While landing pages are performing well, relying solely on one category may lead to volatility. KrispCall should diversify its content portfolio to mitigate potential risks.

You can also read: How a Fashion eCommerce Brand Skyrocketed Traffic by 589% in Just 3 Months

Final Thoughts

KrispCall’s rapid growth offers valuable lessons in how focused SEO strategies can drive traffic and help businesses stand out in competitive markets. By addressing user needs, creating programmatically optimized pages, and enhancing search visibility with schema markup, KrispCall has proven that a strategic approach to SEO can yield remarkable results.

We received assistance from AIOSEO to create this case study. We made it more creative and informative for you. If you have any questions about this review or are interested in publishing your successful marketing case study, please drop us a message.