This page explains how we research, write and update content on Marketing Case Study, and how the site makes money.
Case studies
- We build case studies from results that companies, agencies or software vendors have published themselves, and we link to that source.
- When a case study comes from a vendor’s customer story, we say so, because vendors publish their best results.
- We give the year the results were reported, so you can judge how current they are.
Tool guides and comparisons
- We compare tools on features, pricing, ease of use and fit for specific teams.
- Prices are taken from vendors’ own pricing pages and can change; we note when pricing was last checked.
- When we say we used or tested a tool, the article shows it, for example with our own screenshots.
Corrections and updates
We review articles regularly and show the date of the last meaningful update. If you find an error, contact us and we will correct it.
Sponsored content and affiliate links
- Some articles are sponsored. Sponsored articles are labeled as sponsored, and paid links carry the rel=”sponsored” attribute.
- Some links may be affiliate links, which means we may earn a commission if you buy, at no extra cost to you.
- Payments and commissions do not decide our rankings or verdicts.